Brainerd Web DesignBy Sean Swanson

Pricing

One rate. Honest hours. No discovery call to find out.

Every price here is $40 an hour multiplied by the hours the job actually takes. You get the hours written out before you agree to anything, and the number does not move afterwards.

Landing page

$250

One focused page, 6.25 hours.

One headline, one offer, one call to action. This is what you want if you are running Facebook or Google ads, because a five page site splits attention that a paid click already paid for.

Includes a year of hosting, or I zip you the source and you host it yourself.

Most common

$350

One page site, 9.25 hours.

Everything a small business needs on one scrolling page. Design, build, a contact form wired to your inbox, search setup, launch and a walkthrough so you know how it works.

Assumes you have your words and photos ready. If you do not, that is more hours and the estimate says so.

Five pages

$800

Five pages, 20.25 hours.

A page per service, which is what actually helps you show up in local search. Includes setting up the Google Business Profile that decides whether you appear in the map results at all.

This is the right size for most trades, clinics and shops around the lakes.

Optional, after launch

Care plan, $79 a month

Hosting, backups, security updates and three hours of edits a month, done by me. Cancel whenever, and you keep the code.

For comparison, website builders charge between $16 and $46 a month and you still make your own edits at 10pm. The care plan is the version where you email me and it is handled.

Where the hours go

The $350 site, itemized.

This is the part most quotes hide. Here is what 9.25 hours actually buys.

WhatHoursWhat it means
Kickoff and planning1.0The call, plus writing down what the site has to do
Design2.5Layout, type, color and the actual look, built around your business
Build3.0Hand written code, mobile first, no page builder
Contact form0.75Wired to your inbox and tested, including the spam handling
Search setup1.0Titles, descriptions, sitemap and structured data so Google can read it
Launch0.5Domain, hosting, security certificate, going live
Walkthrough0.5Showing you how to use it and handing over the code
Total9.25$350 at $40 an hour

Things that cost extra

What is not in the number.

Being straight about this up front is cheaper for both of us than finding out in week two.

Writing your copy

If you hand me your words, they go in. If you want me to write them, that is real hours and it goes in the estimate. Most people underestimate how long good copy takes.

Photography

I can work with what you have, source stock, or tell you honestly that you need real photos of your actual work. For trades especially, real photos outperform anything I can buy.

Online booking or payments

Doable, and worth it for some businesses. It adds hours because it adds a system that has to be tested properly, not just dropped in.

Your domain name

Usually $12 to $20 a year, paid by you, in your name. I will not hold your domain hostage and you should not let anyone else do it either.

Want the actual number for your job?

Tell me what you do and roughly what you need. You get an itemized estimate within 24 hours, and it is free whether or not you hire me.